Privacy Policy

Last Updated: April 1, 2026

CHERLATO, INC. ("CHERLATO," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

1. Information We Collect

Information You Provide

We collect information you provide directly to us, including:

• Account information such as your name, email address, and password
• Profile information including preferences and settings
• Conversation content when you interact with AI characters
• Characters you create, including personality definitions and knowledge bases
• Communications with us, including support requests and feedback
• Payment information when you make purchases

Information Collected Automatically

When you use our platform, we automatically collect certain information, including:

• Device information such as device type, operating system, and unique identifiers
• Usage data including features used, time spent, and interaction patterns
• Log data such as IP address, browser type, and access times
• Location data based on your IP address

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our platform and services
• Process transactions and send related information
• Personalize your experience and provide character recommendations
• Train and improve our AI models to enhance conversation quality
• Communicate with you about products, services, and updates
• Monitor and analyze usage trends and preferences
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

3. Conversation Data and AI Training

Your conversations with AI characters help us improve our technology. We use conversation data to:

• Enhance the quality and authenticity of AI responses
• Develop new features and capabilities
• Improve safety and content moderation systems

Conversation data used for AI training is aggregated and anonymized. We implement technical measures to prevent the association of training data with individual users.

4. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With vendors who perform services on our behalf, subject to confidentiality obligations
• Legal Requirements: When required by law or to respond to valid legal processes
• Safety: To protect the rights, property, or safety of CHERLATO, our users, or others
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us permission to share your information

5. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We may retain certain information for longer periods as required by law or for legitimate business purposes such as maintaining platform security and preventing fraud.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and receive a copy of your personal data
• Correct inaccurate personal data
• Request deletion of your personal data
• Object to or restrict certain processing
• Data portability
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@cherlato.co.

7. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Children's Privacy

Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will take steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

CHERLATO, INC.
1900 Avenue of the Stars, Suite 970
Los Angeles, CA 90067
Email: privacy@cherlato.co
Phone: (218) 308-9078