Terms of Service

Last Updated: April 1, 2026

Welcome to CHERLATO. These Terms of Service ("Terms") govern your access to and use of the CHERLATO platform, services, and applications (collectively, the "Services") provided by CHERLATO, INC. ("CHERLATO," "we," "us," or "our"). By accessing or using our Services, you agree to be bound by these Terms.

1. Acceptance of Terms

By creating an account or using our Services, you agree to these Terms and our Privacy Policy. If you do not agree to these Terms, you may not use our Services. We may modify these Terms at any time, and your continued use of the Services after such modifications constitutes your acceptance of the updated Terms.

2. Eligibility

You must be at least 13 years old to use our Services. If you are between 13 and 18 years old (or the age of majority in your jurisdiction), you may only use our Services with the consent of a parent or legal guardian who agrees to be bound by these Terms. By using our Services, you represent that you meet these eligibility requirements.

3. Account Registration

To access certain features of our Services, you must create an account. You agree to:

• Provide accurate, current, and complete information during registration
• Maintain and promptly update your account information
• Maintain the security of your account credentials
• Accept responsibility for all activities that occur under your account
• Notify us immediately of any unauthorized use of your account

4. Use of Services

Permitted Use

You may use our Services for personal, non-commercial purposes in accordance with these Terms. This includes creating AI characters, engaging in conversations, and participating in our community features.

Prohibited Conduct

You agree not to:

• Use our Services to create, distribute, or promote content that is illegal, harmful, threatening, abusive, harassing, defamatory, or otherwise objectionable
• Create characters that impersonate real individuals in a harmful or misleading manner
• Use our Services to generate content that sexualizes minors
• Attempt to reverse engineer, decompile, or extract our AI models or proprietary technology
• Use automated means to access our Services except through our approved APIs
• Circumvent any content filtering, safety measures, or access restrictions
• Use our Services to develop competing AI products or services
• Violate any applicable laws or regulations

5. User Content

Your Content

You retain ownership of content you create using our Services, including characters and conversation inputs. By using our Services, you grant CHERLATO a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, and distribute your content for the purpose of operating and improving our Services.

Content Standards

All user content must comply with our Community Guidelines and these Terms. We reserve the right to remove content that violates our policies and to suspend or terminate accounts of users who repeatedly violate these standards.

AI-Generated Content

Content generated by our AI characters is provided for entertainment and informational purposes only. AI responses may not be accurate, complete, or appropriate for your specific situation. You should not rely on AI-generated content for professional, medical, legal, or financial advice.

6. Intellectual Property

Our Services, including our AI technology, software, algorithms, designs, and content, are protected by intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of our Services without our prior written consent.

CHERLATO and our logo are trademarks of CHERLATO, INC. You may not use our trademarks without our prior written permission.

7. Subscriptions and Payments

Some features of our Services require payment. By subscribing to a paid plan:

• You authorize us to charge your payment method on a recurring basis
• Subscription fees are non-refundable except as required by law
• You may cancel your subscription at any time through your account settings
• Cancellation takes effect at the end of your current billing period

8. Disclaimer of Warranties

OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT OUR SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CHERLATO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY. OUR TOTAL LIABILITY FOR ANY CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR OUR SERVICES SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE MONTHS PRECEDING THE CLAIM.

10. Indemnification

You agree to indemnify, defend, and hold harmless CHERLATO and our officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from your use of our Services, your violation of these Terms, or your violation of any rights of another person or entity.

11. Termination

We may suspend or terminate your access to our Services at any time, with or without cause, with or without notice. Upon termination, your right to use our Services will immediately cease. Provisions of these Terms that by their nature should survive termination will survive, including ownership provisions, warranty disclaimers, and limitations of liability.

12. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of California, without regard to its conflict of laws principles. Any disputes arising from these Terms or our Services shall be resolved through binding arbitration in Los Angeles County, California, in accordance with the rules of the American Arbitration Association.

13. General Provisions

These Terms constitute the entire agreement between you and CHERLATO regarding your use of our Services. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

14. Contact Information

If you have questions about these Terms, please contact us:

CHERLATO, INC.
1900 Avenue of the Stars, Suite 970
Los Angeles, CA 90067
Email: legal@cherlato.co
Phone: (218) 308-9078